Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
As an overseas company, sending emails to customers is a daily routine, but what happens if we don’t receive a reply from customers for a long time?This may actually be because our emails are being filtered as spam.Today we will share with you 7 rules that are easily filtered by the email system.
1. Do not include '?' or '!' in the title
According to the email rules, no matter what the content is, as long as the subject line contains a question mark or exclamation mark, it will most likely be regarded as spam, such as: 'There is a good plan, why don't you click on it?''Have a good plan, don't you open it?'So don't use these symbols when posting emails.
2. Do not include 'urgent reply needed' or 'and help' in the title.
Once words like 'urgent reply needed' appear in the email, it will be easily detected by the filter.As a result, it is very likely that the mail will be delivered later than ordinary mail.So when sending emails that require customers to respond as soon as possible, we can reflect the meaning of urgency in the text.
3. The percentage description in the topic should not exceed 100%
When some foreign trade salespeople send emails to customers, in order to attract customers to read them, they will write 'Investment 110% thisquarter' in the description of the subject line.Titles that exceed 100% or contain percentages will also trigger spam filter detection.
4. Don’t use a lot of pictures in emailsUsing pictures in advertising can make the visual effect better and attract customers more easily.However, if you use too many pictures in your email, it will not only affect the reading effect, but it will also be marked as spam.The higher the number of images, the higher the likelihood of triggering spam filters.
5. Don’t frequently use free webmail promotional emails
When developing customers, we may send a large number of development letters in batches. We recommend registering a separate email address specifically for sending bulk emails.Because if it is mixed with our work email address, our email address will be considered by the email system as an email address that 'frequently sends small advertisements.' Then we will be filtered when we actually communicate with customers, and the losses will be huge. Got it!
6. Do not use 'Friend' in the theme
Maybe you think that starting with 'Dear Friend' would be very friendly, but in fact, this vague beginning will be considered to be deliberately close and judged as spam.So if we write an email to a real friend, we can use the other person’s name or nickname. When sending emails to customers, it is recommended to use the other person’s name directly.
Have you memorized all the email filtering rules?Especially in the process of cross-border communication, you must avoid touching these minefields, which may cause you to be unable to send and receive emails normally~
