Manukora, a New Zealand-based manuka honey company, wanted to enter the North American market, but their brand lacked differentiation and failed to resonate with consumers.We took Manukora through the complete rebranding process starting with market research, strategy and positioning, right through to design and packaging.The relaunch also includes a new range of herbal supplements combining superfoods with Manuka honey.A core component of the rebrand was envisioning and launching a new line of herbal supplements.We named the new range 'Botanicals', a liquid Manuka honey formula that taps into the benefits of products derived from ingredients derived from superfoods Botanicals, and is available in the form of a liquid Manuka Honey formula that satisfies consumers' desire to enjoy convenience on the go or as part of a daily ritual. form requirements.
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The Mental Health Council of Canada (MHCC) leads the development and dissemination of innovative programs and tools to support the mental health and wellness of Canadians.Through a unique mandate from the Government of Canada, MHCC supports federal, provincial and territorial governments and organizations in implementing sound public policy.Traffic growth: from 10.1K to 34.5K, an increase of about 240%, which shows that the popularity and visibility of the website have been greatly improved, attracting more visits and user traffic.Increased traffic sources: from 2 to 5, which shows that the website's promotion and marketing strategy has been improved, attracting more user sources, including social media, advertising, search engines, etc.The average browsing time increased: from 00:03 to 14:10, an increase of nearly 500 times, which shows that users are very satisfied with the content and experience of the website,
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