The PEST analysis model is a macro-environmental analysis method used to evaluate the external environmental factors faced by an organization or industry.PEST is the acronym for Political, Economic, Social and Technological. These four aspects represent key factors in the macro environment.
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In a sense, the SWOT analysis method is subordinate to the internal analysis method of the enterprise, that is, it is analyzed within the established conditions according to the enterprise's own conditions.SWOT analysis has its basis.The competition theory proposed by Michael Porter, a well-known competitive strategy expert, provides a thorough analysis and explanation of what an enterprise 'may do' starting from the industrial structure, while management scientists from the capability school use the value chain to deconstruct the value of an enterprise. The creative process focuses on the analysis of the company's resources and capabilities.SWOT analysis is based on the synthesis of the previous two, and combines the company's internal analysis (that is, the research orientation that management academic authorities focused on in the mid-1980s), represented by resource school scholars, with the capability school, represented by combined with external analysis of the industry's competitive environment (i.e., a central theme of earlier strategy studies, represented by Andrews and Michael Porter)
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BCG Boston Consulting Group Growth-Share Matrix is a strategic planning tool proposed by the Boston Consulting Group in the 1960s. It is mainly used to analyze a company's product portfolio or business portfolio. Help corporate decision-makers determine which businesses should focus on investment, which businesses should maintain the status quo, and which businesses should be reduced or even exited.The Boston Matrix divides an enterprise's products or businesses into four quadrants through two key dimensions - market growth rate and relative market share: 1. Star business (Stars): located between high market growth rate and relative market share quadrant.These businesses typically have high growth potential and good market positions
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Porter's Five Forces Model was proposed by Michael E. Porter in the early 1980s and is used to analyze the competitive situation of an industry and determine the framework for corporate strategy.This model believes that there are five forces in the industry, and the combined effect of these five forces affects the attractiveness of the industry and the competitive strategic decisions of existing enterprises.These five forces are: 1. Competitors in the same industry: refers to other companies that provide similar products or services in the same industry.Competition between these companies usually involves price, product quality, marketing, branding and other aspects.The intensity and number of competitors in the same industry directly affect the competition pattern of the industry and the market share of enterprises.2. Potential entrants: refers to those
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