Accuracy
Search engines use algorithms to analyze keywords entered by users, and can accurately match user needs and provide relevant search results.This precision makes search communication an efficient way to obtain information.
Personalise
Search engines will make personalized recommendations based on the user's search history, browsing behavior and other information.This kind of personalized recommendation can better meet the needs of users and improve user experience.
Interactivity
Search engines provide opportunities for interaction between users and search results.Users can interact with search results by clicking, commenting, sharing, etc. to further promote the dissemination of information.