Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
As competition in the food processing equipment industry continues to intensify, mergers, acquisitions, integrations and capital operations among large enterprises become increasingly frequent. Domestic and foreign food processing equipment companies are paying more and more attention to the analysis and research of the industry market, especially the current market environment and customer needs. In-depth research on trend changes, today Sunac Cloud and everyone analyze the food processing equipment industry to occupy the market in advance and gain first-mover advantages.
Import and export analysis of food processing equipment industry
Food processing equipment is mainly divided into general equipment and special equipment.General equipment includes heating and cooling equipment, refrigeration equipment, separation equipment, and canning equipment, while special equipment focuses on brewing equipment.
Export analysis of subdivided industries
01General Equipment
General equipment includes four types of heating and cooling equipment, refrigeration equipment, separation equipment, and food canning equipment.
(1) Heating and cooling equipment
Regarding heating and cooling equipment, from the perspective of global export share, Germany's exports account for 17% of the world's exports, becoming the first exporting country, and my country ranks second with 13%.
As for the flow of my country's exports, in addition to the traditional European and American markets, countries along the Belt and Road, such as Pakistan and Indonesia, have relatively large export volumes. It is worth mentioning that Australia is a country with very large import volumes.
(2) Separation equipment
Separation equipment is mainly exported to Shanghai, Guangdong, Tianjin, and Jiangsu. In addition to developed countries, developing countries such as India, Pakistan, and Vietnam are also in great demand.From the perspective of global demand, the United States is still the top importing country, followed by China and Germany.In addition, Canada, Australia, Mexico, Russia and Western European markets also account for a certain proportion.
(3) Food canning equipment
Shanghai's export volume of food canning equipment is very large, followed by Guangdong, and other regions such as Zhejiang and Shandong have some exports.The top three exporting countries are Thailand, India and Indonesia.From the perspective of global demand, the United States still ranks first, and Latin America, Canada, Western Europe, Russia and Australia are also relatively good markets.
02Special Equipment - Brewing Equipment
The key product of special equipment is brewing equipment. From the global export volume of brewing equipment, Germany is mainly responsible for more than half of the global export volume, and China ranks second with 15%.From the perspective of China's export distribution, Mexico and the United States account for a very large proportion. The African market is mainly concentrated in Ethiopia and South Africa. In addition, Australia, Vietnam and South Korea also have a certain proportion. If these countries are not covered, then these regions All can be developed with focus.
Food processing industry trend analysis
Judging from the overall search trend of food processing machinery, since there are many sub-industries in food processing, each sub-industry changes differently, resulting in larger trend changes. In this case, it is necessary to conduct a specific trend analysis based on each sub-industry, which cannot To generalize from one part to another.After analyzing the current status of import and export of food processing equipment, what are the trends in the industry?
Industry Export Overview: China's food and packaging machinery exports totaled US$6.64 billion in 2016, an increase of -8.85% over the same period last year. With the support policies of the Belt and Road Initiative, the industry also has some positive factors.
Online marketing popularity: Food processing industry equipment is a traditional industry with no obvious seasonal characteristics throughout the year. We can develop targeted development according to the characteristics of specific products.In the past, traditional industries mostly relied on offline exhibitions, and there was a huge gap between offline and online budget control.With the rapid development of digital marketing, the food processing equipment industry can also adopt a combination of online + offline methods to achieve results.
Market competition and marketing rules: From the perspective of overseas demand for food processing equipment, the European and American markets are major importers. Emerging markets such as Southeast Asia also have a greater demand for general equipment. The export situation for special equipment is complicated. Taking brewing equipment as an example, Latin America, Europe and the United States have a large demand.We need to focus on different market launch and development according to different markets.
Food processing industry trend analysis
01Google's comprehensive digital marketing products
After analyzing the export data, how should we formulate marketing strategies?Enterprises must give priority to going overseasGoogle promotion.But the application of Google products is not just for search. Advertising, video, display, and GSP are all points that we can combine and use wisely.Let customers find us immediately whether they are using search engines, browsing industry websites, checking email or watching videos.
02Google's comprehensive digital marketing products
To achieve results, we need to determine the target market, the keywords to be advertised, and consider how our advertising copy should be written to be more attractive.We first use Google to search for trends, such as searching for beer brewing. We see that most breweries are in the United States, and New Zealand, Australia, and Canada are also areas with large search volumes.Through keyword search volume, we can understand the positioning and uses of popular products related to breweries. These are all keywords that can be used.
03Writing of advertising copy
In terms of writing advertising copy, we can directly indicate the company's brand, status and influence in the global market in the title.The description highlights the parameters, specifications, scope of use, and price advantages of the processing equipment.
04Keyword search methods
Keywords are not just the product name.Here we recommend four methods:Keyword planner, industry benchmark website, third-party keyword toolsExpansion is a good method. We should also pay attention to the more frequently used keywords used when communicating with customers in emails. These words are more commonly used and more accurate.For more professional keywords, we can combine them with specific equipment models to enhance the accuracy of the keywords.
05Pay attention to the differences between different market keywords
What should be noted here is that the keyword habits used in different delivery areas may also be different.We start from the major markets of South America, Africa, Europe, Southeast Asia and the Middle East.It can be understood that: South America and Africa are more sensitive to price-related words, Europe, Southeast Asia and the Middle East all have small household equipment as their main demand, and the European market is more suitable for 2C. We need to formulate targeted strategies based on the characteristics of different regions.
06Website + video two steps
Since we are doing online marketing, the most basic facade - the website must be done well.For equipment that looks particularly professional, we recommend that you do not use pure text descriptions on the website, but use a combination of pictures and text to introduce product attributes and technical parameters.
In addition, we can also insert videos into the website and do more video promotion on social platforms, which can not only attract traffic to our official website, but also build long-term brand awareness.
