In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-12-09 Origin: Site
Yandex.Metrica is a website analysis tool independently developed by Yandex. It monitors the main access indicators of the website, analyzes the behavior and behavior of website visitors, evaluates the effectiveness of advertising and tracks conversion data.Yandex.Metrica helps us measure how well the website performs its tasks, where it is losing customers, and where we can focus on improvements to make the website and business more efficient.Previous article《Yandex Metrica is an essential website data analysis tool》We have learned about the segmentation function of Yandex.Metrica in detail. Today we will understand its working principle in detail and share it through cases so that we can use it more flexibly. 1. How Yandex.Metrica works Find out what happens from the moment a user reaches the website via a link until his user session record appears in the Yandex.Metrica report. Phase 1: Collect data Visitors access our website through search systems, website links, and other methods. During this process, the html code installed on the Yandex.Metrica webpage will send the user's operation information to the Yandex.Metrica server, and we can know where the user is coming from. Where you came to our website, the name and version of the user's browser and operating system and other information.While the user is browsing the web page, the code will also send supplementary data, such as the user's order purchase action.At the same time, the Yandex.Metrica code can transmit web page scrolling information and all user mouse movement information on the web page. All entered information contains a unique user browser identifier, which enables Yandex.Metrica to collect a series of information about each user and combine it into a user session.When all information about the user session is collected, it is placed in a dedicated ClickHouse database.In this database, only user sessions and all information related to user sessions are the basic statistical units. Phase 2: Create reports When entering Yandex.Metrica and selecting a report from the ClickHouse database, all data necessary to generate the report will be extracted.Begin by selecting user session data for statistical reporting.Some conversations will then be filtered based on set criteria, for example, only visitors who came to our website from a social networking site will be selected for analysis. The possibility to analyze specific groups within a website's audience is called analysis segmentation, and the selected user sessions are divided into groups according to the settings.For example, segmentation based on access source.Each group will count the data of interest: the number of website sessions, the number of unique visitors, the average length of time users browse the website, etc. The obtained data results will be generated in the Yandex.Metrica report.Each row in the table will correspond to a group of user sessions, and the data for each group will be displayed with its specified metrics.You can select data from the table and display it in different charts. You can also view the dynamic changes of any indicator at any time. 2. Case: Using Yandex.Metrica to improve the home furnishing online store interface and increase the conversion rate by 1.5 times This home furnishing website was previously created in the form of an online mall, so it took more than a year from building the model to designing and actually completing it. However, after launching the advertising search series during the peak season, the results were not good, with a bounce rate of 30-40% and an order conversion rate of 30-40%. The rate does not exceed 0.01%, and the average industry peak season index is 0.5-1%. So how to solve the problems of high bounce rate and poor order conversion rate?This home furnishing website started with the following three steps: Step One: Yandex.Direct Review and Optimization First of all, we considered whether the keyword settings were in line with the actual search intentions of the visitors. Through the keyword report, we screened keywords with relatively high bounce rates. Through screening, we found that the keywords with the highest bounce rates were keywords related to cheap furniture, with a bounce rate of 50%, such as 'the cheapest sofa' or 'the best priced sofa'. So I stopped mentioning discounts and cheap advertising displays, leaving only the keywords with good performance. After optimization, I found that the bounce rate dropped by 20% after a week, but the conversion rate remained at around 0.15%, which has not yet reached The industry average indicator is 0.5-1%. Note: Keywords such as the 'best' series (best quality, fastest, best, cheapest) are prohibited in advertising slogans.Avoid disapproval of your ads. Step 2: Yandex.Metrica website data analysis and evaluation After modifying the keywords, I found that the conversion rate was still very low. I guessed that there was a problem with the website itself.In order to dig out problems on the website, we first decided to analyze the sales funnel and set many comprehensive goals. In the conversion funnel model, we found that many users exited with only one goal left in the second step when completing the order. With the help of the Session replay website recording function, users who completed the last step of exit were analyzed. The website recording records all the user's actions on the website: mouse movements, clicks and web page scrolling.After checking the user’s video on the website, I discovered the cause of the problem: Website ordering process: Users add products to the shopping cart, enter personal information and confirm the order. Problem 1: When users confirm the order in the last step, they cannot find the button. Most users think that the button should be at the bottom of the personal information table, but this website places the button next to the personal information table, and users cannot find it. Confirm order button, so exit the website. Question 2: The banner that appears after checking the shopping cart logo affects the conversion rate. Through the banner, users can quickly see the products in the shopping cart, but users cannot purchase directly from the shopping cart and need to click again to start placing an order. Many Users don't understand how to jump from the banner to the order page, causing them to exit the site. Question 3: Form analysis: redundant fields in the order form Use the 'Table Analysis Report' to check whether there are any shortcomings in the order table.It was found that the fourth required field of personal information is redundant, and users often exit the order page in this required field. Step 3: Break through the 'bottlenecks' of the website interface Fix problem one: Move the 'Confirm Order' button from the side of the web page to the bottom of the personal information table Fixed issue 2: Remove redundant required fields and banners in the order form Finally, through a series of optimizations, within a month, the conversion rate of all traffic sources increased from 0.15% to 0.4%, and the situation was significantly improved.Order costs dropped by 60% in four months.The bounce rate remained at 18%, advertising costs dropped from 56% to 10% of the average unit price, and order volume increased by 180%.Performance indicators have been significantly improved with the help of Yandex.Metrica.