Views: 670 Author: Site Editor Publish Time: 2023-10-19 Origin: Site
People often ask me why I haven’t received any inquiries after investing for so long, so I look for people everywhere to help with analysis and research. The following article will teach you how to efficiently optimize your ads and get inquiries quickly.
How to adjust if there are no inquiries or very few inquiries?
First, look at which advertising campaigns your money is spent on (if there are multiple campaigns, then prioritize them by the level of spending, and analyze them in sequence.Our advertising goal here is mainly to obtain inquiries, so we mainly focus on search advertising.
Find the search advertising campaigns that we spend the most money on, and prioritize the spending in the campaigns, giving priority to analyzing the high-spending ad groups and keywords.Then check other ad groups and keywords in sequence.Then we check whether our keyword placement is accurate in order of cost. If the keywords are accurate, then our advertising is basically more than half successful.
If you are not very sure about the real intention of the user searching for this word (whether it is intentional purchase), then you can directly use this word to search on Google and look at the top three search results of Google’s natural rankings to understand the user’s real search. intention to judge the accuracy of the word.
If it is inaccurate, you can consider excluding it, or if you still want to invest, you can narrow the matching range (exact match), and then judge whether to continue to invest based on the actual conversion results.
If the keyword search intent is more accurate, look at the specific user search terms report and exclude those irrelevant words.
See our top of page impression share.If your bid is too low, your top impression share and first impression share may also be relatively low. Your ads may be displayed below the search results most of the time, which means that the target customers have already viewed many websites. see you.
You may even be clicked randomly, so the probability of getting inquiries is very low. It is recommended that the top page display share be above 80%. If it is not reached, you can increase the bid.
See our Quality Score, estimated CTR and landing page experience, here the system will make a rough assessment based on comparing your delivery data with big data. If your expected click-through rate is relatively low, you can consider optimizing your advertising slogan.
If the landing page experience is poor, analyze whether the words placed match the landing page, and then analyze whether the design of the landing page is reasonable.
Go to the Insight column to look at our country spending. Analyze mainly which countries have spent money but have not made inquiries, and whether they need to make corresponding adjustments.
Check whether the information in your material resource group is complete. Fill in as much information as possible here, which will help display richer content to target customers, thereby increasing the click-through rate of your ads.
You can combine the average dwell time of GA data, page views and other data to help determine the quality of keywords and page content, so as to optimize advertising and page content.
