Views: 0 Author: Site Editor Publish Time: 2021-04-21 Origin: Site
Hello everyone, I am the editor of Sunac Cloud Academy. I have successfully gone overseas and will accompany you all the way!
Today, video accounts for approximately 80% of all consumer Internet traffic, and mobile video consumption is growing at an annual rate of 100%.Foreign trade video marketingIt has become an important marketing channel for many enterprises.According to research, 79% of consumers believe that video is the easiest way to learn about a brand online, and 74% of consumers can directly make a connection between watching videos on social media and their purchasing decision-making process.Therefore, many companies invest a lot of money in video marketing and are committed to marketing their own products.However, some companies do not know which platform to choose or how to use this platform, resulting in unsatisfactory results. Very few people pay attention to their products. So today I will share with you what we must do when doing foreign trade. The five major video marketing platforms and seven major video marketing strategies are prepared to help corporate products gain more exposure.
1. Five major video marketing platforms
Choosing a video marketing platform that is suitable for our products can help our products gain more exposure.Next, we will start with these five platforms.
1.YouTube
YouTube is the world's largest video website, the second largest search platform and the third most visited website. Videos are played more than 5 billion times a day. Its huge user base ensures the source of video traffic.Moreover, YouTube has relatively powerful functions and maintains good connectivity with other social platforms to ensure the viral spread of videos.
2. Facebook & Instagram
The Facebook & Instagram platform has more than 2 billion monthly active users. It is highly social and has high user stickiness. It also introduces powerful video functions, such as 360-degree video, VR and AR technology, etc., providing a powerful tool for merchants to display their brand stories.As a popular media method on Facebook and ins, video has become one of the common tools for social marketing.
3. Vimeo
Vimeo is the second largest video platform in the world. Compared with YouTube, Vimeo has a relatively small user base with only 715 million monthly views. However, the powerful functions of the platform have made it one of the first choices for content creators.
Compared with YouTube, Vimeo's interface is clearer and more concise, the navigation function is simple and easy to use, and there are limited commercial advertisements on the platform, which will not affect the customer experience.Vimeo works with companies to produce high-quality videos. The video quality is significantly higher than YouTube, and both also support advertising functions.
4.Vine
Vine is currently one of the fastest-growing digital media content websites in the world. According to data, Vine has more than 100 million video views and 8,000 video shares every month. It is a good idea for video marketing. platform.
5.Twitter
The Twitter platform has approximately 230 million active users, covering all walks of life. Recently, Twitter has also integrated with Vine, allowing users to forward videos on Vine directly to the Twitter platform.
2. Seven major video marketing methods
After choosing a platform that suits your products, we will share with you some video marketing methods to help you interact with potential customers.
1. Understand your audience
To make our videos more effective, we need to conduct research from potential customers to understand the needs and preferences of our users.Therefore, we need to determine what channels users use to play videos; the type of language used by users, and which language can best convey our information; what difficulties or needs users have, and the solutions we can provide for them, etc.Only when we understand the users well enough can we produce targeted videos when facing the problems and needs of the audience.
2. Build a brand
Building a brand increases the reach of our product, and whether we’re creating a live video or editing a webinar, we need to be consistent with our brand.Long-term brand building will not only develop account weight, but also increase users' recognition of our brand. We recommend that you add brand elements to the videos we produce, such as a brief brand introduction at the beginning and end, or the brand in the same corner logo.Deepen users’ impression of our brand.
3. Clarify the theme of the video
Today's mass production of videos is vying for the attention of potential customers. Therefore, when we produce videos, we need to clarify the video theme and attract precise users quickly and accurately.First, use the title and description to express our theme clearly, because the first thing users see is our title, so it is particularly important to write a high-quality title, so as to attract users to click on our video.If we want users to watch videos of 5 minutes or more, we can introduce some key information in the video summary, such as: the benefits that users can get after watching the video, etc.
4. Use social proof
Social proof is a key influencing factor used by users when deciding to purchase. Simply put, social proof can help users make decisions based on the experiences and choices made by others in the past under uncertain circumstances. We can base our decisions on our own Budget to include experts or influencers in our video marketing strategy.
5. Optimize videos
Optimizing videos is also one of the solutions in video marketing strategy, so we recommend that you do the following to make it easier for potential customers to find our videos when they search for related topics.
(1) Like blog posts, plan keywords for our videos
(2) Add our keywords in the title and description
(3) Keep the title short and informative (less than 60 characters)
(4) Contains links to our website
(5) Use tags with different keyword variations
(6) Use eye-catching, branded, high-quality thumbnails
6. Add a call to action
After the user has watched the video, it must contain a specific call-to-action that we want the user to follow. Our call to action (CTA) is where we tell the user what they should do next. Without a CTA, most users will simply leave.And CTA has different forms and different uses, motivating users to adopt different calls to action, such as:
(1) Ask questions in comments that users can answer
(2) Direct them to another content
(3) Suggest another related video to them
(4) Send them to the target page
(5) Direct them to your website
(6) Let users subscribe to our YouTube channel
(7) Allow users to contact us through other social media channels
(8) Provide users with free trials.
7. Analyze video data
Tracking and analyzing our video results can maximize the effectiveness of our videos and we can measure our videos based on different metrics.
1) Participation rate
First look at the user engagement rate. How many interactions did our video get?How long does it take users to watch the video?This number will show the quality of the content and whether the video is too long.
2) Number of views
Then comes views, how many times has our video been viewed?Understand how each platform measures views, for example: YouTube is 30s+, Facebook is 3s+.
3) Play rate
The play rate mainly refers to how many unique visitors clicked our video play button on each different platform. From this data, we can know our audience's usage of each network.Note that playback speed may be affected by thumbnail, copy, or video size.
4) Social sharing
Social sharing refers to how many times our video has been shared by users on social media. If users are interested in our video or think that the video content is of high value and full of useful knowledge, then they may forward the video.When our videos are shared a lot, it means our content is resonating with potential customers.
5) Comments
When we receive comments from users below our videos, we can use that feedback to help us create new videos that will engage well with viewers.
The above content about the seven major video marketing strategies is introduced here. For more overseas tips, please follow the WeChat public account 'Sunac Cloud Academy'.
