Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
Linkedin LinkedInAlready the third largest social platform in the world, Linkedin’s biggest advantage is the authenticity of its profiles.Compared with other social platforms, false information and malicious comments are very rare on Linkedin.Most people in Linkedin have decision-making power, which means that developing B2B business on Linkedin will be smoother.
However, because of Linkedin’s strong business nature, its operation is much more difficult than other social platforms.Many foreign trade people will also complain that the Linkedin platform, which has been maintained for a long time, has not seen any movement at all.This may actually be because we haven’t played with Linkedin’s functions yet.Today we will focus on the group function in Linkedin that is most helpful for developing customers, and share with you how to play with it!
Linkedin Group is one of the most commonly used functions in Linkedin. We can create groups freely and join groups created by others.In the early stage of operating Linkedin, without accumulating a large number of customer resources, we recommend joining other people's groups first.Groups are divided into two main categories:Import and Export Information Group和Group of professionals.After finding potential customer resources suitable for us in other people's groups, we can then create our own independent group.Let’s look at the two group types in detail:
1. Import and Export Information Group
There are a lot of this type of groups in Linkedin, with a huge number of members and a lot of information, which is quite complex.As more and more Chinese people begin to use Linkedin, there are more and more content similar to development letters in these groups.We can find email and contact information from such groups, and then write emails directly to them.Taking steel pipes as an example, all the groups searched are of this type.
2. Group of professionals
Most professional groups are closely related to products and industries.When you ask questions in such a group, you often get more professional answers than going to the factory technical department, and they are guaranteed to be the latest news.Taking the industry just now as an example, you can see that the groups searched are relatively professional.Then when we fill in the application information, we must highlight our advantages and the reasons why we want to join the group.
Linkedin Group provides professional content sharing, Q&A, and industry experts who start their own businesses.Compared with the Facebook group function, Linkedin groups can create their own feeds, and group owners can also manage members in the group, giving them greater and more freedom in management.We recommend adding at least 50 groups.Members of each group will become our potential customers. When we send friend invitations, invitations from the same group will have a higher acceptance rate.So are there other aspects that can help us play with the group function?
1. Make good use of the search function
Searching is a daily routine for most of us, and making good use of search is the best way to obtain information in the Internet age.There is also a search function in Linkedin Group.Through Linkedin search, we can get people in a specific industry, rather than companies in a specific industry like search engines.We enter the group, find the search box on the left, and enter it to use.Testing several different keywords at the same time will produce more search results.
2. Content comes first
(1) Publish supply information
90% of foreign trade people publish supply information in LinkedIn groups, and the effect is almost the same as a development letter.Oversimplified supply information will only lead to nothing.If supply information must be published, it must be as detailed as possible.Having only a title without detailed content will certainly not be of much discussion, just like posting an advertisement in a Q group.We can include a link in the information to direct traffic to the company website.
We also often see some people posting purchase information in the group. We can choose those related to our business and click Comment to respond online.When replying online, try to leave a message from a professional perspective with a 'helping customers solve their problems' mentality. The more professional you appear, the deeper your words will impress customers among the many messages.And if your message is professional enough, it will also attract other people with related needs to contact you.
(2) Information sharing
In addition to publishing supply information, we can also publish industry information articles in this industry in the group, with links to our website, and insist on publishing them regularly.We sometimes see this form in domestic Weibo, and it is also very popular abroad.But in B2B foreign trade, few companies can actually do this.This is actually a disguised form of soft advertising. While attracting potential customers, it can also well reflect our professionalism.
(3) Topic discussion
The core meaning of the group's existence is topic discussion.This is why asking questions in a Linkedin Group is much more effective than direct advertising.Post more high-quality business-related discussions instead of 'advertisements' like development letters. For the sake of the security of our accounts, we must post less advertisements.If you post too many ads, you will be reported and your account will be blocked.
3. Keep your Linkedin Group active
It is also very important to keep your Linkedin Group active.For example, we saw someone post an article about changes in foreign trade policies in the group, and immediately the group members commented on the views in the article, and some people also put forward their own opinions on this. Will this be more attractive to target customers? What about your attention?
Many groups will be lively for a while at the beginning, but soon calm down after 3-4 weeks.So we need to initiate a group discussion at least once a week to keep the group active.Not only do we take the initiative to ask questions ourselves, but we also need to take the initiative to reply with valuable content when other members initiate discussions and play the role of 'moderator' in the group. This is especially important in the early stages of group establishment.In short, our purpose is to increase our activity and professionalism in the group and let target customers pay attention to you.
In order to add more friends to our group, Linkedin Group must also be promoted appropriately.We recommend several methods for promoting groups:
1. Include a link to a group in your email signature
2. Set up an entrance to join the group on the company website
3. Send a group email to customers in the email contact list to invite them to join
4. Share Linkedin groups on Facebook, Twitter
5. Promote in online/offline meetings
6. Try LinkedIn paid advertising
Through today's class, have you gained a new understanding of the Linkedin Group function?
