Views: 0 Author: Site Editor Publish Time: 2021-12-31 Origin: Site
An exchange meeting [LinkedIn - Opening the Door to the World] ended successfully with a group photo of the guests. The theme of this exchange meeting centered on the new track of overseas customer acquisition, taking you to open the era of foreign trade 4.0, and specifically elaborated on the learning How to use LinkedIn to get the best way to develop key accounts and make key accounts fission from '1' to '9'.
LinkedIn:
It is currently the world's largest professional social networking site. Its users are mainly professionals and there are many elite users. It is a good place to share and learn workplace and business experience. Its members are spread over more than 200 countries and regions, with a total of nearly 776 million people, 24 languages, 3 new members are added every second; join LinkedIn, and using LinkedIn, you can reach professionals around the world on just one platform; this is an unprecedented marketing method.
The host Zhao Fuxin came on stage and introduced the positioning of Sunac Cloud; Sunac Cloud is an information technology service company focusing on branding overseas.Developed a website building platform supported by big data and cloud computing - Sunac Cloud Station, a digital scenario-based marketing platform under 5G featuring 3D, VR, AR, AI, and visual interactive applications - Sunac Cloud Exhibition, and at the same time We have established the Sunac Cloud Platform, which has the main functions of platform construction, customer profiling, data insights, customer acquisition, financial payment, and operational data, and the Sunac Cloud Academy, which teaches people how to fish.On the basis of the cloud platform covering global mainstream media, we strive to provide efficient full-chain remarketing digital marketing solutions for 'brands going overseas'.Our footprints cover all major cross-border e-commerce popular target countries and regions, and we achieve over 10 billion overseas exposures for our customers every year.
Next to get to the point, Zhang Yingchun (Sam), special lecturer of Siluzan College/visiting professor of Hebei University of Economics and Business/entrepreneurship tutor of Hebei University of Economics and Business/special lecturer of Sunac Cloud College, gave a detailed interpretation of LinkedIn and used practical Successful cases explain to everyone that LinkedIn is very effective in acquiring customers and converting them.
During the explanation, the precise positioning of customers was emphasized.LinkedIn’s precise positioning is divided into three points:
1. Customer portrait orientation: Use real data provided by members such as job title, company, industry, position level, etc. to reach the most appropriate audience.
2. Company name targeting: Match your target company with more than 57 million company homepages on LinkedIn to reach the decision-makers of the target customer company.
3. Contact targeting: Securely upload your known email list of potential customers and contacts to target this audience.
In addition to the precise positioning of LinkedIn, Teacher Zhang Yingchun also proposed that LinkedIn is a full-funnel business development platform and the most influential publisher in the world.Every product makes an impact and delivers results at every stage of the customer acquisition funnel.
Afterwards, teacher Zhang Yingchun also told everyone a successful case of Sunac Cloud Academy:
Through high-quality copywriting, attract the decision-making crowd of target customers with needs and interests who like, share, comment, browse, click on ads or follow the company, and then know 'who they are' and add them as friends to form private domain traffic for the company. Customer pool, continuous conversion.
The single customer acquisition cost for participating in the interaction is about 5-10 yuan/person (about 1 US dollar), and the conversion rate of fans adding friends is ≥70%.
From this case, we can see that LinkedIn has unexpected effects in acquiring and converting overseas customers.
During the exchange meeting, while everyone was resting, Sunac Cloud Academy also provided exquisite snacks to the guests. After absorbing spiritual food, everyone also enjoyed delicious desserts.The exquisite cakes, sweet biscuits, puffs wrapped in delicious cream, and tempting fruits all made everyone's mouth full of praise.
After the intermission, everyone returned their thoughts to the exchange meeting and continued to listen to teacher Zhang Yingchun's explanation. Looking at everyone's serious study, they all felt like returning to the classroom. They asked questions and answered questions. Everyone worked tirelessly to absorb the essence of this exchange meeting. , master new skills and improve yourself.
Under the impact of the epidemic, the world economy is recovering fragilely, external demand growth is weak, and the 'four liters' problems such as shortage of cores, shortage of cabinets, shortage of labor and freight, raw material costs, energy resource prices, and rising RMB exchange rate have directly increased the burden on enterprises. At the same time, The phased factors such as the return of orders and rising prices that support the high growth of foreign trade this year are difficult to sustain. Adding the impact of the ultra-high base in 2021, it will be unprecedentedly difficult to stabilize foreign trade next year.
There are difficulties, but we cannot be affected by them. We must find a way forward in the difficulties. This is the theme of this salon, 'A new track for overseas customer acquisition, leading you to the era of foreign trade 4.0!'
At this point, a LinkedIn exchange meeting has been successfully concluded, and we are about to enter a new year. Here, Sunac Cloud Academy also sincerely wishes the friends of Sunac Cloud to be happy, worry-free, and have good luck; their families will be reunited together. The family is happy and happy; friends support each other, and the mood is not lonely; the career is smooth, gold and silver support the wallet, good luck falls from the sky, and life is getting better and better!
The salon was hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and co-organized by Sinosure Hebei Branch.
The Hebei Province Cross-border E-Commerce Association focuses on the development of the cross-border e-commerce industry in Hebei Province, serves as a bridge and link between the government and enterprises, provides services to the industry and members through various forms, strengthens industry autonomy and self-discipline, and leads members to explore the international market. vision and international markets to promote the prosperity and healthy development of the industry.
China Sinosure assisted in organizing this salon. China Export and Credit Insurance Corporation (referred to as Sinosure in English) is a policy insurance company that undertakes export credit insurance business in my country and is also one of the four policy financial institutions in my country.Since the establishment of the company, export credit insurance has increasingly played an increasingly important role in supporting China's foreign economy and trade.Especially during the international financial crisis, export credit insurance gave full play to the leverage effect of stabilizing foreign demand and promoting export transactions, helping the majority of foreign economic and trade enterprises to solve the problems of 'fearless to accept orders' and 'unable to accept orders' , played an important role in 'grabbing orders and protecting the market'.
The article is from the official website of Sunac Cloud Academy www.rongchuangyun.cn Please indicate when reprinting.
