In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-05-30 Origin: Site
Youtube is one of the best platforms for overseas promotion. It has more than 1 billion unique visitors every month and more than 30 million users every day. It is the second largest search engine in the world after Google.Because YouTube and Instagram are the most popular social software overseas, gathering 60% of the young generation in the world, they are world-famous video websites that allow netizens to upload, watch and share short videos. So far, it has become the leader of similar websites and has created It has attracted many online celebrities and inspired online creation, becoming the most visited video podcast website in the world.For foreign trade companies, YouTube has unlimited business opportunities, but how can foreign trade companies gain more overseas customers by letting more customers see their product videos and information?Below we will share from the two aspects of finding customer skills and improving search rankings.
1. Techniques for finding customers
First, let’s share tips on how to find customers on YouTube to help companies increase their chances of acquiring customers.Log in to the YouTube official website (https://www.youtube.com/), search for the keywords you want to search on the search box page, take 'wedding' as an example, search and click.
Then click on Alexandrea Garza, as shown below:
By clicking on the introduction, we can see the other party's email information; but some email information requires us to enter a verification code, as shown below:
But most users will say, what should I do if they really can’t find their mailbox?We know that there are direct messages on Twitter and Facebook messages on Facebook. In fact, Youtube also has a discussion area and message sending function. Using these two functions can further shorten the distance with customers and increase the probability of successful customer development.Send message functional area:
Discussion board functions:
2. Optimize videos to improve search rankings
No matter how good the video is, it’s useless if customers can’t see it. Therefore, SEO optimization of the video is a must, and it is also to increase the chance of users seeing your video:
1. Video title and description
Regarding the video title, it is recommended that the title should be at least 5 words long, which needs to contain your target keywords, and be sure to avoid deliberate accumulation of keywords.The description of the video can help YouTube and Google understand the content of your video. The better they understand your video, the higher your ranking will be, and the more likely it is to appear in the suggested videos in the sidebar. The suggestions for video description are as follows:
1) Include relevant keywords in the first 50 words;
2) Contain at least 200 words;
3) Contain relevant keywords 2-4 times;
2. Video length should be controlled within 2 minutes.
Determining the length of the video is also a key point, which can be shown in the data. Research shows that videos under two minutes can get the highest engagement; nearly two-thirds of consumers prefer videos under 60 seconds.Among the most popular YouTube videos, the longest video is 9 minutes and 15 seconds, the shortest video is only 42 seconds, and the average video length is only 4 minutes and 20 seconds.This is enough to show that short videos are still relatively mainstream.
3. Ending screen
After the video ends, it is recommended that you add an ending screen and extend the video by 5-20 seconds to enhance the promotional effect and increase the number of viewers.
1) Direct fans or viewers to other videos, playlists, and channels on YouTube;
2) Call on users to subscribe to your channel;
3) Promote your own products, crowdfunding campaigns and website;
4) Add keywords to comments to optimize search rankings.(YouTube has disabled the 'Annotations' function, but you can place annotations in the end screen.) To add an end screen, in 'Video Manager', select 'End Screen and Annotations'.
Finally select the type of end screen you want to add to YouTube.Add end screens to YouTube videos by manually creating elements by importing templates or end screens used in other videos.
What needs to be noted is that YouTube will use part of the end screen to promote other videos.
4. Video thumbnail
In some ways, video thumbnails are more likely to entice people to click on your videos than titles. Make sure they are consistent with the topic content, as this will make your channel look more organized and will have an impact on the number of clicks and clicks on your videos. The number of views has a great impact. Although YouTube allows users to select images in the video as thumbnails, in comparison, it is recommended to design a better one. If you upload a custom thumbnail, it is recommended to use a 1280 x 720 pixel image. , which looks appropriate on most screens.
In addition to uploading it yourself, we recommend that you use Canva, which is a free online graphic design tool; using the custom dimensions in the tool, you can easily create an attention-grabbing thumbnail for your video to attract attention from search results. More views and clicks.
5. Accurate keyword setting
1) When uploading a video to Google Search Console, set precise keywords. With precise keywords, it will be easier for the Youtube system to match and user search.If you need special design, you can use keyword analysis tools, such as Google Webmaster Tools (Google Search Console), which can be used to detect various information about the website in the Google search engine, and can be used for daily analysis of the website or other websites. , inspections, and a deeper understanding of your data.
2)vidIQ
In addition to Google Webmaster Tools, here is a recommended tool called vidIQ. This tool has both free and paid functions to help businesses and individuals analyze YouTube videos and channels. vidIQ is a Chrome extension that can help YouTube creators and brands gain Get more views and save time.We can set according to the user's respective needs and enter the video URL into their website, and then we can directly see the video and channel information of ourselves and our competitors, including average viewing time, video tags used, user interaction results, etc. Analyze from various angles.