Views: 0 Author: Site Editor Publish Time: 2021-05-18 Origin: Site
Networks are money networks, and developing interpersonal relationships is both basic and important for us to do business.Linkedin can be said to be an excellent platform for expanding your network.So how do we expand our LinkedIn network?Today we will help you solve this problem, let’s take a look!
What is a network of people?
Let’s first understand what Linkedin is.Linkedin network is the network of relationships between you and all your contacts on Linkedin. These contacts are divided into three dimensions:
① First time contact: Linkedin members added directly by accepting invitations can view their profile information, dynamic messages, and send site messages to each other.
② Secondary contact: Members who are connected to your first-degree contacts, that is, friends of your friends.Generally, people who have no contact but may have points of contact can see the files and common contacts of the other party, but cannot send in-site messages.
③ third degree contact: Members who have established contact with secondary contacts.General users can only see the names and professional titles of third-degree contacts and cannot send internal messages.
Why build a Linkedin network?
Networking is the first step to connecting with potential clients.The larger your Linkedin network, the more exposure you will have on Linkedin, and the more likely you are to receive more recommendations.For example, when we search on Linkedin using the keyword 'marketing specialist', friends with similar professions in our network may establish a second-degree relationship with the searcher.In addition, the skill certification in the personal profile is also very important. For example, as shown in the picture below, you have obtained many certifications. When you see this person, your first feeling is 'reliable'. This is also the most important sense of trust in marketing relationships.
How to effectively and quickly expand your network of contacts?
① Use Linkedin recommendations
School, company, career information and other information will be matched in the Linkedin system to recommend corresponding friends to you.This is why we often emphasize that perfecting your personal profile is important for building connections.If the full name can be displayed, we can click Send Invitation to establish contact; if the full name is not displayed, the establish contact button will not be displayed, but we can send information to them through in-site messages or referrals.
② Add email address
Import your address book, and Linkedin will upload detailed information about your contacts, and then suggest you to contact them and search for contacts on Linekdin.
③ Use groups and activities
Linkedin Groups is a relationship network that builds a circle of industry elites. We can use LinkedIn's group function to deeply mine important information.For detailed usage tutorials, please refer to our previous courses 'Teaching You Free Drainage Techniques for Mining Linkedin Groups'.
④ Step-by-step method
Following the rule of three degrees of contact, we recommend adding gradually from near to far.For example: We can first add the company's colleague account, so that the colleague's friends become your second-time friends, and you can continue to build new interpersonal circles.
By following the above steps, we can gradually open up our network of contacts on Linkedin.Of course, the expansion of Linkedin's network is a long-term task that requires us to dig deeper bit by bit.If you have any questions about Linkedin, please leave a message to me.For more digital marketing tips, please pay attention to Sunac Cloud Academy. I am Ling Yun who has been working on the Internet for 3 years and knows a little bit about everything. See you in the next issue~
