Views: 0 Author: Site Editor Publish Time: 2021-05-04 Origin: Site
Hello everyone, I am the editor of Sunac Cloud Academy. I have successfully gone overseas and will accompany you all the way!
As the largest overseas social platform, Facebook has more than 80 million companies and more than 1.7 billion users visit Facebook every day. It can be said that there are a large number of users on the platform, attracting many overseas companies to settle in for promotion and customer development.However, many companies have reported that they posted a lot of posts but had very few fans, and even fewer inquiries, let alone subsequent conversions.In fact, this may be because you haven't found the right method.As the company's 'business card' on the Facebook platform, the company's homepage makes the Facebook company professional, helps attract fans' attention, quickly gains trust, quickly attracts followers, and ultimately serves for later conversions.Next, we will bring you the secret of how to increase the number of fans on your company’s homepage by tens of thousands in one month, and teach you how to easily start it.Facebook marketingThe first step!
1. Basics: Create and optimize Facebook homepage
There are two types of Facebook homepages: personal homepages and public homepages. Facebook personal homepages are owned by users who have registered a Facebook account, and they only represent individuals.To put it simply, this is actually similar to how we have a circle of friends after registering on WeChat.The public homepage is equivalent to the public account we opened on WeChat. We can publish brand-related advertisements, promote our homepage to the appropriate user group, accumulate high-quality fans for our homepage, promote conversion, and increase the influence of our brand. force.As a business, creating a public homepage is an essential step.
1. Create a corporate homepage and lay a solid foundation
On the function bar of the personal homepage, click 'Create' and then select 'Homepage'. We will see two categories: 'Business or Brand' and 'Community or Public Figure'.For companies that want to achieve brand promotion and quickly increase their fans, it is recommended to choose the first one, which can help companies display their goods and services, highlight their brands, and promote their business to more customers.
2. Optimize the corporate homepage and increase fans with twice the result with half the effort.
A clear and eye-catching 'corporate homepage' can have double the effect and help attract fans quickly.Generally speaking, the avatar and cover image are mainly based on the company logo, while the homepage name and introduction need to be optimized:
1) Homepage name: The name of the homepage is actually to introduce our identity to users. It is recommended that you use the name of the company or the keywords of the main products. This will not only facilitate us to accurately attract fans, allow users in need to find us quickly, but also increase the number of users. Exposure of our products and brands.
2) Introduction: When we fill in the company profile, the description must be concise, and the sentences must contain keywords as much as possible to facilitate users to find us through search. You can fill in the industry we are engaged in, the products we sell, etc.; the category must choose the field we are engaged in. ; Be sure to leave a phone number that can be reached at any time for easy contact; it is recommended to fill in the company's official website, WeChat and LinkedIn accounts for the website and social links, so that potential customers in need can find us through multiple channels, which will help improve the conversion rate , successfully diverted traffic offline.
2. Make good use of personal Facebook accounts and Facebook groups
In the early days of creating a Facebook homepage, there were very few fans. At this time, we must make full use of our personal Facebook accounts and related groups.
1. Share to personal accounts and related groups to increase exposure and attract fans quickly
The first is to share the content published on the Facebook public page to individuals and groups. This is one of the fastest and most effective ways to increase exposure and fans.In fact, whether they are friends of our personal Facebook accounts or related groups we have joined, most of the users in them are related to our business, and will be more interested in the content posted on our public homepage, and are more likely to follow our posts. Interaction and likes can attract traffic and increase followers more quickly.
For example, if we want to share the homepage content to a group, we can click 'Share to group' below when publishing, and then check the groups related to the product. Of course, we can also select a few more .
2. Invite friends to like your personal homepage
The number of likes on our homepage is actually related to the ranking of our homepage in searches, increasing exposure and helping to increase fans quickly.We recommend that you invite your friends to like the Facebook company page, which will achieve better results.
For example, there is an 'Invite friends to like homepage' function bar on the left side of the homepage. We only need to enter the friend's name to search, and click 'Invite' on the right side.Generally speaking, public pages liked by friends will be displayed simultaneously in their own feeds, and their friends can also see it. If they are interested, I believe they will like it or even click in, bringing about secondary or multiple exposures.In short, this will help improve the ranking of our homepage in searches, increase the exposure of the homepage, and better attract traffic and increase fans.
3. Facebook Ads
The Facebook advertising system provides numerous advertising objectives. Of course, we can also use it to increase fans, increase engagement on homepage posts, obtain potential customer information, attract website visitors, etc.
1. Determine the audience
If we want to obtain 300,000+ potential customers, we must first ensure that the number of advertising audiences is higher than 300,000+, so when selecting interest options, we must choose a wide range of keywords as much as possible.For example, if we want to place an LED advertisement, the interest option should choose people who are engaged in LED, rather than people engaged in the LED industry in the United States or 'led light cup'. This way, we can get a wider audience and it is easier to obtain a large number of potential customers. client.
2. Link Instagram account
Using the Facebook advertising system to place ads, you can place ads on Ins, so that the Facebook public homepage can get additional fans on Ins, but the first thing we have to do is associate Ins on the Facebook public homepage.
Steps: Click 'Settings' in the upper right corner, enter the settings page, click 'Instagram' on the left, then click 'Bind' to enter the Instagram login page, enter the account number and password to log in, and the binding will be successful. .At this point, Facebook page administrators, editors and moderators can read and reply to Instagram comments through computers and page management applications, and ads created on Facebook can also be used on Instagram. The two platforms can attract traffic to each other and help increase followers.
4. Use external forces to achieve comprehensive publicity and help attract traffic and increase fans.
When a company first creates a Facebook company page, the number of fans and interactions is always not optimistic. In addition to using Facebook's internal functions to increase fans, we also need to learn to use external forces to promote our Facebook company page and attract traffic efficiently.
Nowadays, with the rise of emerging social media such as Instagram and Snapchat, the marketing pattern of the five major platforms of Facebook, Twitter, YouTube, Instagram, and Snapchat has been formed internationally. They jointly bear the responsibility of brand long articles, short articles, pictures, short videos, and long-form videos. The content dissemination task of video reaches every corner of the world.These are all 'traffic libraries' that we can use.
Now Facebook public homepage supports direct connection with Instagram and the system directly synchronizes content.Of course, on several other platforms, we can publish Facebook homepage-related activities and directly leave Facebook homepage links to attract customers to the company's Facebook homepage to interact.
The above are the four strategies we have brought to you on how to use your Facebook page to attract traffic and increase fans. Have you learned them all?Try it now!
