In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-12-10 Origin: Site
I believe that no matter what kind of advertisements any advertiser places, whether offline or online, the purpose is to obtain final customers.So for these end customers, how do our advertisers judge the accuracy of the customers and their true purchasing power?Especially today, driven by the Internet, online advertising has taken a dominant position. How to measure the actual effectiveness of these ads after they are released?Today I will share with you a free tool to measure the effectiveness of Yandex advertising - Yandex.Metrica. Companies who understand Russia, Eastern Europe and the CIS should all know that Yandex advertising is necessary to capture customers in these markets. Especially driven by the national 'One Belt, One Road' development policy, more and more Chinese companies have begun to attack Yandex Advertising, in order to better achieve the effect of Yandex advertising, the contribution of Yandex.Metrica cannot be underestimated. 1. Working principle of Yandex.Metrica Before introducing how Yandex.Metrica works, let’s first understand what Yandex.Metrica is.Yandex.Metrica is a free website analysis system that works similar to Google Analytics of Google Ads. TikTok, like Pixel of Facebook ads, analyzes website visitors.Web page analysis can give people a clear understanding of what is happening on the website, and this information helps us monitor business development on the Internet. Therefore, Yandex.Metrica is needed for any website, even if the current website is not very large. Large, with which we can better understand our website visitors and optimize business performance. Now that we understand what it does, let's now examine in more detail how Yandex.Metrica obtains and analyzes data about user sessions and builds reports.By mastering the working principle of Yandex.Metrica, we can use it more freely and confidently.Next, let's take a look at what happens from the time a user reaches the website through a link until his user session record appears in the Yandex.Metrica report. Phase 1: Collect data Search users access our website through search advertising interfaces, links to other websites, social media links or other methods.In this process, the html code of the web page is loaded into the user's browser. If we install Yandex.Metrica on the website, the Yandex.Metrica counter code will appear in the html code of the website. This code will The user's operation information is sent to the Yandex.Metrica server.First, a notification that the web page is loading will be sent. There will be a lot of supplementary information in the notification, such as: the address of the web page the visitor previously browsed, the name and version of the user's browser and operating system, screen resolution and other information. At this point, the Yandex.Metrica code work is not completely finished.When the user browses the web page, the code will send supplementary data. If the user does not close the web page after 15 seconds, or does not go to other web pages, a message will show that the browsing is still continuing.In addition, the code will also notify the website holder of various user operations that are very important to it, such as: the length of time the user visits a certain page, the number of pages the user views, and the user's order placement.At the same time, the Yandex.Metrica code can also transmit web page scrolling information and all user mouse movement information on the web page. All entered information contains a unique user identifier (that is, the user's browser identifier), which enables Yandex.Metrica to collect a series of operation information for each user and merge it into a user session. Phase 2: Create reports When entering Yandex.Metrica and selecting a report from the ClickHouse database, all the data necessary to generate the report will be extracted.First, the user session data that appears in the time interval set for statistical reporting will be extracted.Then filter out some conversations, such as those visitors who came to the website from social media, for analysis. The selected user sessions will be divided into several groups according to our settings.Such as dividing according to the access source.Finally, each group will count the data indicators we are interested in such as: the number of website sessions, the number of unique visitors, the average length of time users browse the website, etc. The obtained data results will be generated in the Yandex.Metrica report.Each row in the table will correspond to a group of user sessions, and the data for each group will be displayed with its specified metrics.Tabular data is presented in different charts, and changes in any indicator can be viewed at any time. 2. How to install Yandex.Metrica counter code on your website Since Yandex.Metrica has such a powerful website analysis function, how do we use it?Next, let’s learn how to generate Yandex.Metrica code and add it to the website. 1. Create Yandex.Metrica counter code 1.1 Click Metrica on the left side of the advertising account or directly enter the Metrica URL: https://metrika.yandex.ru/ 1.2 Click Add tag to create New tag. 1.3 Enter the company name and promotion website, and check the enabled items to save. 1.4 Scroll down the page and copy the code snippet.After the counter is installed, its code needs to be added to all pages of the website. Tips: a. The code needs to be added to all pages of the website.If no code is added to some web pages, then for Yandex.Metrica, users will sometimes appear and sometimes disappear, and the final data statistics will be biased. b. If you change the tag settings after installing the snippet on your site, you must update the snippet on all pages. c. If we have constant visitors to our website, you will basically see statistics soon after installing the code.Usually the time it takes to input data into statistical reports does not exceed 3 minutes. 2. Conversion goal settings After the Yandex.Metrica counter code is installed, we will use its website data analysis and statistical functions. Generally, we will add some statistical conversion goals of intended customers, such as: click on the contact page, click on the email, click on the message board button, etc., to analyze the arrival The true intention of website visitors. 2.1 Click on the contact page settings: 2.2 Click Email Settings (to ensure that the email address has a hyperlink set, you can click it to jump to the email sending interface.) 3. Yandex.Metrica assists in promoting the effectiveness of Yandex advertising With the collection and summary of the above data, we can conduct advertising effect analysis based on the corresponding account data. 1. Optimize various advertising data indicators After Yandex ads have been running for a period of time and the ad account has accumulated certain data, we can analyze the intention of website visitors based on Yandex.Metrica. We can optimize the account by analyzing conversion target data. This part is in 'How do B2B companies use conversion tracking to maximize Google online marketing?'》(Part 2) There are detailed instructions in the article, which are also applicable to the promotion of Yandex advertising.Analysis and optimization can mainly be carried out from the following aspects: a. Optimize keywords and improve search relevance; b. Optimize advertising slogans, understand customer demands, address customer pain points, and improve conversion rates; c. Optimize device bids and reduce CPC; d. Optimize geographical location, rational placement, and reduce inquiry costs; e. Optimize bidding strategies, release labor, and reduce conversion costs. 2. Evaluate website operation efficiency Yandex.Metrica is a tool for measuring whether a website has achieved its promotion goals. Its unique advantage is that it can measure the website's operating efficiency at any time.Work tasks with the ultimate goal of profit can be divided into smaller tasks, and the operation of the website at each stage can be checked with the help of Yandex.Metrica. For example, for a website that sells products, Yandex.Metrica can calculate how many visiting users performed corresponding actions before completing the purchase: putting the product in the shopping cart, leaving their phone number, and browsing the company's contact page. Or clicked a message form button, etc.Measuring and analyzing these metrics helps us understand how well the site is meeting our expectations and what we need to work on to make the site work better. From the above learning, we can know that if we want to carry out Yandex advertising better and more effectively, we cannot do without the website statistical analysis function of Yandex.Metrica counter.Through the statistical compilation of Yandex.Metrica data, we can conduct systematic data analysis and sorting from the account side and website side, so as to obtain more accurate customers and maximize the effect of Yandex advertising.