Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
With the development and construction of the 'Belt and Road', China has become a major trading partner of South Africa and a major source of imports for South Africa.Since the foundation of the country's textile manufacturing industry is relatively weak, a large amount of clothing relies on imports, and China has naturally become one of the main sources of South African clothing!
As early as 2017, the import value of South Africa's textiles and raw materials reached US$3.121 billion, accounting for 6.8% of South Africa's total imports. Among them, the import value of textile products from China reached US$1.6 billion, accounting for more than 50%.In the first half of 2018 alone, South Africa's imports of textiles and raw materials exceeded US$3 billion, including textile products, leather products, down products, etc.Chinese textile and clothing products have always been popular in South Africa.However, there is still a long way to go in terms of fully integrating the overall export product grade, brand, and design with the local market.Now South Africa's requirements for imported textiles and clothing are no longer just low prices, but also high quality.
South Africa has a huge local demand for ready-made clothing in winter and summer. However, the local textile industry is limited by technology and production capacity and can only meet about 60% of the market demand. Popular products such as jackets, cotton trousers, underwear, sportswear, etc. Local manufacturing techniques, patterns, prices, etc. are more or less inferior to imported products, so a large number of overseas textile and clothing products are imported every year.China's textile products exported to South Africa account for about 50% of the South African market every year.More than 94% of households have clothing produced in China, which provides huge business opportunities for Chinese textile export companies.
South Africans prefer low-priced products; they tend to be diversified and have low purchases of single categories; they prefer to buy natural fabric products, such as wool, organic cotton, etc. These are all South Africans' unique preferences for clothing.Like India, South Africans are very price sensitive.80% of the market attention is focused on discount stores.
Chinese apparel products are relatively well accepted brands in South Africa.However, with the improvement of the consumption power of the South African people, South Africans also have certain requirements for the styles and colors of clothing. Therefore, when we develop the South African market, we can choose some low-priced and fashionable clothing products, which can often succeed. Get the attention of South African consumers.
