Views: 0 Author: Site Editor Publish Time: 2022-01-23 Origin: Site
Holiday marketing is an important channel for foreign trade people to gain customers, and it is also an important node for brand promotion. It is essential homework for us foreign trade people to be familiar with major festivals and understand marketing nodes. Next, let us take stock of the importance of each country in Q3 in 2020. Holidays (July/August/September), prepare for the next Q3 marketing. 1. The definition of holiday marketing and its future development trends Holiday Marketing refers to the comprehensive use of advertising, performances, on-site sales and other marketing methods to promote products and brands during festivals.According to Facebook IQ data, global holiday shopping trends are as follows: 1. The scale of holiday consumer groups gradually expands, and shopping starts earlier than the holiday day 2. Social media platforms such as Stories are becoming new shopping windows, and consumers tend to search for good products and shopping recommendations from others in these apps. 3. Consumers are still keen on shopping in physical stores Global e-commerce online sales in 2018 were US$3 trillion, an increase of 18%, but only accounted for 15% of the total retail market.Nearly half (42%) of consumers said that they shop in physical stores to experience the festive atmosphere, and consumers still prefer shopping in physical stores. 4. The influence of large-scale shopping events gradually expands to the world The influence of large-scale shopping events has gradually expanded to the world. In 2018, shopping volume on Black Friday and Cyber Monday increased by 9% and 15% respectively.Shopping volume during the Double Eleven Shopping Festival increased by as much as 25%.If cross-border merchants only target shopping festivals in the region where they launch their products, they may miss out on opportunities. 2. Important festivals and selling points of various countries in Q3 in 2020 1. July France’s National Day, July 14th July 23 - Egypt National Day July 30th - Multi-national Eid al-Adha There are many Independence Days in July, so the holiday marketing selection can be based on the corresponding national flag colors, and you can also add kitchenware, outdoor supplies, picnic equipment, outdoor games and other products. 2. August August 1st - Swiss National Day August 9 - Singapore National Day August 11 - Multinational Janmashtami Festival August 13th - Japan • Bon Festival is a festival in Japan for worshiping ancestors. It is also a festival for people to pray for blessings and reunite. At this time, people will take a long vacation to return to their hometowns, similar to the Tomb-Sweeping Festival in China. August 14, 15, and 17 are the Independence Days of Pakistan, India, and Indonesia respectively. August 30 - Türkiye·Victory Day August 31-Malaysia National Day 3. September September 2nd - Vietnam·National Day September 7th - Brazil Independence Day September 16th - Israel • Rosh Hashanah September 19th - Germany·Oktoberfest, also known as 'Octoberfest', lasts until October 4th. 3. Plan marketing activities 1. Grasp marketing characteristics and advance marketing nodes Create different festival atmospheres and marketing activities according to the style and characteristics of the holiday. For example, the Oktoberfest in Munich, Germany is an entertainment carnival, so the marketing plan needs to be closer to the direction of leisure holidays. Some small and medium-sized enterprises do not have sufficient financial support and do not have enough budget to carry out promotion during the holiday promotion period. They can arrange planning activities before the holiday to target consumers who have already made purchase plans and seize part of the market in advance. 2. Event planning Holiday marketing activities should highlight the relaxed, carnival, and promotional consumption atmosphere.In addition, the holiday marketing theme design needs to be recognizable, short and easy to remember, so that consumers will be impressed after seeing it.Common forms of activities include inviting users to participate in interactive activities and receive prizes.Or draw a lottery, where you can draw the merchant’s best-selling categories, cash red envelopes, or just-needed consumables such as water cups and paper towels. Data shows that 65% of holiday season shoppers said they would be more likely to make a purchase if they could communicate with a merchant via messaging.Therefore, during the big promotion period, we need to frequently communicate with consumers. For example, store members who have left their contact information can use text messages to remind them of the countdown to the big promotion and surprise gifts to promote the loyalty of old customers. 3. Choose a delivery platform For cross-border merchants, online advertising is the best choice for holiday marketing. Of course, choosing an online platform for advertising has also become a top priority for marketing.Among the many overseas promotion media, we have three mainstream media for you to choose from: search, social media, and short video. They are search: Google; social media: Facebook; short video: TikTok. The above is what I have shared with you about the major festivals that will be held around the world in the third quarter and their marketing selling points. By formulating marketing plans for these festivals and different audience groups, I believe that our festival marketing will achieve unexpected results.
