In the new media era, in order to cope with the severe and complex international trade situation and actively promote the development of overseas enterprises, Sunac Cloud Academy and Shenzhen Cross-Border E-Commerce Association will explain the solutions to overseas enterprises one by one and help Chinese enterprises sail overseas. It will now be held [ Leading the trend of going global - LinkedIn (LinkedIn) marketing solutions help Chinese companies sail overseas] Special activities, the activities are arranged as follows: • Theme content * Global overview of LinkedIn platform * Changes in overseas marketing trends * LinkedIn marketing solutions * Endowment Capable of all-area marketing scenarios * Best practices for Chinese enterprises going overseas * Measuring the effect of brands going overseas * LinkedIn message for Chinese enterprises going overseas • Time and address: June 5, 2024, 2:30-4:30 pm Address: Liuxian, Nanshan District, Shenzhen 5th Floor, Building A, Jiangzao Digital Industrial Park, No. 1195 Avenue • Branch
On June 16, the World Cross-Border E-commerce Development Conference co-sponsored by the China Association for Trade in Services, China-ASEAN Center, and the Central Asia Regional Economic Cooperation Institute was successfully held in Langfang.Beijing Sunac Cloud was selected as a member unit of the 'China Cross-border E-commerce 50-person Forum'.Zhang Yingchun, VP of Beijing Sunac Cloud, and Dai Shize and Zhang Tongkai of e-commerce service departments attended the event.•'China Cross-border E-commerce 50-person Forum' The China Cross-border E-commerce 50-person Forum is supported by the Counselor's Office of the State Council, strongly advocated by counselors such as Lin Yifu and Tang Min, and established by the China Association for Trade in Services.An innovative business model that aims to integrate all aspects of the cross-border e-commerce industry chain, with cross-border e-commerce enterprises of a certain size and unique resources as the core, to form upstream and downstream relationships, promote mutual exchanges and cooperation among members, and achieve development A win-win industry organization.'China Cross-border E-commerce 50-person Forum' since
On April 17, 2024 (Wednesday), from 14:00 to 17:00, on the 19th floor of Tower B of Letai Center (Sinosure Hebei Branch), Sunac Cloud Academy, Google China, LinkedIn China, and Sinosure, held the 'Promote Opening the door to the world and helping Hebei brands go overseas with confidence' event was a complete success.This event is hosted by the Hebei Provincial Cross-Border E-Commerce Association, hosted by Sunac Cloud Academy, and supported by Google China, LinkedIn China, and Sinosure Hebei Branch.Facing the increasingly complex international political and economic situation, as well as increasingly fierce international market competition, international trade risks are unpredictable... Sunac Cloud Academy explains how to break the situation one by one for overseas companies.On that day, more than 30 corporate customers came to the venue to participate in the event, and the atmosphere was warm.First, Google’s Chinese partners shared Google’s thoughts on the issue of Chinese brands going global and shared
With the theme of 'Silk Road E-commerce·Cross-border Expansion', this summit was held around the interpretation of cross-border e-commerce trends and the sharing of cross-border e-commerce operations, focusing on the full relaxation of the global epidemic, the rapid development of digital trade, and the regional integration of RCEP And under the background of major changes in the accelerated evolution of geopolitics, we will discuss the opportunities and challenges faced by the development of foreign trade and cross-border e-commerce in Baise, Guangxi in the new era. In order to give full play to the location advantages of Baise, Guangxi, we will actively integrate into the 'Belt and Road' and 'Belt and Road' 'Corridor Circle' and the construction of the New Land-Sea Corridor in the West provide suggestions and suggestions for promoting the construction of Guangxi Baise Key Development and Opening Pilot Zone, and open up a new pattern of all-round open development that is fully integrated into the whole region, 'south direction, north connection, east integration, and west integration' , creating a new path of open development.In the cross-border e-commerce trend interpretation session of the conference, Nie Linhai, former inspector of the Department of E-commerce and Information Technology of the Ministry of Commerce and chairman of the China E-commerce Association Alliance, Yao Wenping, specially invited executive vice president of the China Council for the Promotion of International Investment, and Da
From July 31 to August 2, 2023, a three-day grand exhibition will be held at the Shenzhen International Convention and Exhibition Center - 'The 2023 Sixth Global Cross-Border E-Commerce Festival and the Eighth Shenzhen International Cross-Border E-Commerce The trade expo'has come to a successful conclusion.This exhibition is not only a collision of knowledge and insights, but also a wonderful feast of win-win cooperation for the industry.According to official statistics, from July 31st to August 2nd, the number of visitors to the exhibition in the three days exceeded 85,000, and the online live broadcast received 800,000 views, covering more than 1 million people.
On February 25, 2023, the Hebei Cross-Border E-Commerce Association Talent Committee 2023 Work Discussion Meeting was successfully held at Sunac Cloud College, the vice-president unit of Shijiazhuang Lerthai Center.This conference was held in a combination of online and offline forms. Hebei Normal University for Nationalities, Beihang University of Aerospace Industry, Cangzhou Normal University, Tangshan University, Yanshan University, Hebei University, Hebei Northern University, Hengshui University, Hebei University of Engineering, Xingtai University, Hebei The meeting was attended by heads of 11 university committee branches including the University of Economics and Business, as well as the e-commerce leaders of Chenggongyi and Great Wall New Media, as well as e-commerce lecturers and business representatives.The meeting was chaired by Zhou Jianhua, Secretary-General of the Hebei Cross-Border E-Commerce Association and Director of the Talent Committee of the Hebei Cross-Border E-Commerce Association.
On March 29, Sunac Cloud was invited to participate in the 2023 China (Changli) Cross-border E-commerce Summit Forum hosted by the Changli County Party Committee Government and co-organized by the Hebei Cross-Border E-Commerce Association and the Hebei Changli Economic Development Zone Management Committee. .With the theme of 'New Situation, New Business Forms, and New Silk Road', this summit forum specially invited well-known domestic experts and scholars, industry leaders, and heads of cross-border e-commerce companies to discuss the advent of the post-epidemic economy, the rapid development of digital trade, and the global Against the background of intensified geopolitics, we will explore the opportunities and challenges of China's cross-border trade development in the new era of 'One Belt, One Road', provide new perspectives, new paths, and new methods for local enterprises and brands in Changli to go overseas, and help build a strong foreign trade county and Qinhuangdao cross-border trade. The development highland of the Overseas E-commerce Comprehensive Pilot Zone and the Foreign Trade Innovation Demonstration Base will provide suggestions and suggestions to promote the transformation and upgrading of Changli's industry, create a new cross-border business card for Changli, and open up a new situation in Changli's foreign trade development in an all-round way.
In order to synchronize the needs of the development of Chinese brands in the globalization stage, and better meet the needs of huge Chinese corporate brands to go overseas, so that Chinese users can receive more professional overseas marketing services and rapid response, recently, Beijing Sunac Cloud has spread good news again. !On the basis of many years of cooperation, Beijing Sunac Cloud has upgraded its cooperation with LinkedIn and successfully promoted to the 2023 LinkedIn advertising and marketing business regional agent.
Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
Today we are sharing the global trend of the laser engraving industry to help foreign traders assist in overseas trade in 2019.We mainly analyze the global market trend data and marketing strategies, and how to develop the blue ocean of the laser engraving industry in foreign markets.
Market advantages of category engraving machines
So after understanding the entire engraving machine industry, let's find out which category is trending better.From the export data of engraving machines in the past three years, fiber optic engraving machines, also known as the green part, account for the largest proportion and occupy the main force in the entire global market.Among them, low-power fiber optic models account for the most obvious growth in the United States, so if we plan to develop the U.S. market, we recommend focusing on low-power fiber optic engraving machines.
Reasons for the development of laser engraving machines
The reason why laser engraving machines have good development momentum can be summed up mainly due to three factors: First, the entire market itself has a growing demand for engraving machines; second, the automation development of the manufacturing industry has strengthened, which has also promoted the development of the engraving machine market; at the same time The innovation and upgrading of new technologies have also injected new vitality into the development of the engraving machine industry.
Analysis of the growth of downstream industries in the engraving machine industry
The development of the engraving machine industry has also driven business growth in the downstream market.Represented by the European and American markets, automotive (electric) parts, consumer electronics products in electronic and electrical appliances, aerospace and traditional automated industrial manufacturing all have great demand, and these can also serve as blue ocean markets for our foreign trade development.
1. Market opportunities
(1) Digital marketing is the general trend
Let’s first look at market opportunities. In the process of companies going overseas, market development mainly involves two modes: online and offline.Offline is mainly exhibitions, the most famous of which is the Canton Fair.However, judging from the turnover of the Canton Fair in recent years, the effect has become increasingly unsatisfactory.More and more overseas companies are beginning to turn their attention online.Judging from the data of global digital marketing expenditure, it maintains a continuous growth momentum.Digital marketing spending is expected to exceed all other marketing methods combined by 2021.
(2) Where are the new opportunities for foreign trade in the engraving machine industry?
It is necessary to formulate different marketing strategies for different customers in different countries and regions, achieve targeted marketing, and combine the website and staff to create a complete online marketing strategy.
(3) Google laser engraving machine brand search list - global
From Google's brand search list, we can see that Epilog laser machines are highly searched in Europe and the United States, followed by Boss laser machines in North America, Trotec in the United States, Europe, Latin America, and the Middle East and Asia. Search volume rises.In addition, the Golden brand of laser machines has a high search volume in Latin America and Southeast Asia.Understanding these more outstanding peers can also help us understand the launch trends of the entire market.
(4) Google laser engraving machine brand search list in various regions
Specific to each continent: Europe and the United States are dominated by American brands, and German brands have a certain search volume; Latin America is dominated by American brands, especially the Jinyun family, which performs well; South Asia is led by the TRUMPF brand, followed closely by the Jinyun family ; The Southeast Asian market is quite special, with American, German and Chinese regions each occupying a certain market; we can see that Jinan laser industry is also on the list; the Middle East is similar to South Asia, with TRUMPF ranking first; in addition, the wealthy Jinan family, Ruijie also occupies a certain market share; in Africa, German and American brands compete fiercely.
The Leijie brand has successfully entered the U.S. market and is on retail website platforms such as Amazon. That is, for companies that produce small engraving machines, we can consider joining the retail website.Among the main needs of users in India and Pakistan, price is extremely important, and searches for optical fiber account for the most part in product type searches. In addition, the Cubiio brand produced by a Taiwanese company sells 50*50 ultra-small engraving machines and has successfully entered the U.S. and Indian markets.
For users in the South African market, they pay more attention to whether there is local after-sales service and special offers in terms of price. Small models have a large search volume, and the Leijie brand has once again successfully entered the local market.
Due to colonial reasons, the main languages of users in Latin America are Spanish and Portuguese. The search volume for metal is high in the product application direction, followed by wood and glass.In local searches, Rio, Sao Paulo, and Curitiba are more popular in Portuguese. In Spanish, Chile, Bogota, and Mexico are more popular, and people in Spanish-speaking areas pay more attention to price, so be careful to use smaller sizes when advertising. Language language.
(5) Use objective data to identify market opportunities
We identify market development opportunities based on objective data.In the new Google Trends survey, topics such as 'laser cutting machine', 'wood carving', 'technical specifications' and the 'Ahmedabad' region in India continue to surge. .Among the search terms related to keyword search volume, 'ray cutting machine' can be used as our main product.Among the related search terms, 'laser cutting machine price' is what users are most concerned about, so we focus on reflecting our price advantage when advertising.Among the TOP countries with keyword searches, Sri Lanka, the United Arab Emirates, India and Pakistan can be our main markets.
2. Goals and strategies
(1) Two steps to get through online: website
Let’s look at it from the perspective of goals and strategies.To successfully go overseas, two conditions need to be met.A website with high user experience and videos that attract customers.
The first is to create a complete website. When building the website, the text introduction includes applicable industries and pictures of the finished products, as well as large pictures showing product details.In terms of frame design, higher quality video & text descriptions and automatic replies that are closer to real people will also add points to our website.Of course, the design of the service application page is also very important, for example: listing different application directions so that customers can quickly find suitable models; using a single page to display specific application cases, finished products and customer reviews, recommending models suitable for the industry, and attaching Uploading contact information and guiding users with local service needs to the local service team can help us build a website with a high user experience.
(2) Two steps to get through online: Video
Video display is also very important. If you put product details, finished product effect display, and operation tutorials as materials on video websites, such as YouTube, we canVideo trafficConsult with us on our website.In addition, we can also conduct secondary marketing for users who watch the video, and at the same time, we can also deepen the popularity of our products among users and agents.
3. Marketing strategy
For marketing strategies, we recommend Google’s total product portfolio to jointly create a comprehensive marketing strategy.Deliver firstGoogle search ads, so that customers can see us as quickly as possible when searching for information; enable GSP advertising after a period of time, so that when customers check emails, we can also grab their attention, add remarketing ads, and help us bring back old customers ; Next, the third step is to use Google display ads. When users browse other web pages, they can still see our ads; the fourth step is to place YouTube ads so that customers can also see our corporate videos when they watch the video. In this way All-round online advertising can enable our products to capture potential customers in a more comprehensive way and help us develop overseas markets better and more stably.
4. Team
The team is also an indispensable part. The third-party marketing team and Google’s consulting services can bring us a full range of website and advertising data analysis.Timely adjustment of advertising slogans and positioning of potential customer groups.
The cooperation between the sales and marketing teams helps us understand the actual inquiry quality, formulate marketing guidance sales plans, and research and expand new markets. Through the four aspects of market opportunities, goals and strategies, marketing strategies, and teamwork, we jointly create methods to Realize the development of our engraving machine market.