Views: 0 Author: Site Editor Publish Time: 2021-03-31 Origin: Site
'Cross-border tourism' has become the most popular global migration movement among modern people.In 2017, the number of cross-border travelers worldwide reached 1.3 billion, and their consumption exceeded US$1.340 billion.With such huge data, what potentials and opportunities does China’s inbound tourism market have?Today we share with you an official inbound tourism data analysis from Twitter, let’s take a look!
1. China’s inbound tourism has unlimited growth potential
In the ranking of inbound tourism attractiveness, the top five countries are the United States, the United Kingdom, Thailand, France and China.Among the people surveyed, 35.2% said they were very interested in China and would travel to China again.
Globally, tourists from South Korea, Singapore, Australia and the United States are most likely to travel across borders.More than 1/2 of tourists from Singapore and South Korea have visited China, and this proportion is as high as 1/3 in Asia-Pacific countries such as Japan and Australia.
Not only that, among those who have never traveled to China, more than 30% of Americans and British people said they plan to travel to China in the future.They yearn for this mysterious eastern continent very much.
2. Which city is most attractive to Waiguoren?
The scenery and folk customs in various parts of China are diverse, so where is Waiguo Ren most interested in?According to Twitter’s survey data, the imperial capital Beijing occupies the C position with a visit rate of 63%, and Shanghai also performs well with a visit rate of 58%.Followed by Guangzhou and Shenzhen, accounting for 34% and 24% respectively.In addition, Hangzhou, Chengdu, Suzhou, and Xi'an are also cities that are very enthusiastic about Waiguolen.
3. What factors are most attractive to crooked nuts?
Pragmatic Americans pay more attention to the comfort of accommodation and hardware facilities; while European tourists from France, Germany and Spain who are full of literary and artistic atmosphere prefer to value historical and cultural heritage.In addition, the rich food and products, the warm and friendly cultural environment, the clean and tidy urban environment, and the better cost performance than other countries are also the magic weapons that attract them to finally go there.However, it is worth noting that for tourists who come to China for the second time, the favorability of 'city cleanliness' has declined.
4. Twitter helps Chinese tourism brands
Every day, tens of thousands of users on Twitter post their travel thoughts and strategies in the form of pictures, texts and videos.According to a Twitter survey, Twitter users are more willing to try new travel destinations than non-Twitter users and are also receptive to brand information related to them.
21.6% of Twitter users said they would trust places that have appeared on social media more when choosing a destination; this figure was only 9.1% of non-Twitter users.
Therefore, for companies in the tourism industry, Twitter, a social media that produces hundreds of millions of content traffic every day, is a high-quality platform that everyone must dig deep into.we can passShort video marketing, interesting content and even the celebrity effect, etc., plan highly infectious marketing activities and content to impress more people who are keen on traveling, and help enterprises in the tourism industry achieve business goals.
