Views: 0 Author: Site Editor Publish Time: 2021-04-15 Origin: Site
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When setting up a Google Ads account, writing ads is a very important step.It is no exaggeration to say that an advertising slogan can determinegoogle adsThe success or failure of the effect.Every ad we place on Google will be systematically reviewed by Google to ensure that the ad complies with its placement policy, and only accurate ads will be displayed.Therefore, we need to pay attention to avoid unnecessary mistakes when writing advertisements.Today, Sunac Cloud Academy will summarize with you the minefields that are often encountered when writing Google Ads!
Style and spelling
Ad/extension uses spelling or grammar that is not widely accepted
Example: 'Buy flowers here' should be used, but instead 'Buy flowers here' or 'Buy flowers here' is used. Some trademark terms, brand names, or product names use non-standard grammar, spelling, Punctuation or capitalization.
Ads/extensions are incomprehensible or make no sense
For example: the advertising text is meaningless or too general; the promotional content is too general or vague; the advertising text is cut off or incomplete.
Ad/extension exceeds character limit for double-width language
Ad character limits vary depending on whether the ad uses a half-width or full-width character language.Full-width character languages such as Chinese, Japanese, and Korean use full-width characters, which take up twice as much space as half-width characters.So languages like these have half the character limit of other languages.
Ads/extensions don't fit the Google search style of clear, usable results
Ads that use bulleted or numbered lists and ads that contain overly general calls to action (such as 'click here') also fall short.
Punctuation and symbols
Improper use of punctuation/symbols or contrary to their original purpose
For example, the use of exclamation points in ad titles; repetition of punctuation or symbols; symbols, numbers, and letters that violate their true meaning or purpose, such as '@ home' to mean 'at home'; excessive use or gimmicky use Use numbers, symbols or punctuation.For example: f1owers, fl@wers, Flowers!!!, f*l*o*w*e*r*s, FLOWERS.The character is invalid or unsupported, and emoticons and single-byte katakana are also invalid.
uppercase letter
Excessive or garish use of capital letters
Such as: FLOWERS, FlOwErS, FLOWERS are also not OK.For coupon codes, common abbreviations (such as 'ASAP'), trademarks, brand names, and product names (such as Google Ads), we can request a review to see if non-standard capitalization is approved.
repeat
Use irregular, fancy, or unnecessary repetition of names, words, or phrases
This policy also applies to extensions that duplicate content already in the ad text.Extension text duplicates words or phrases from the same extension, or from different extensions in the same ad group, campaign, or account
Learn how to fix a disapproved ad or extension.
Unacceptable spaces
Omit spaces or add extra spaces
For example: 'Sale, buy flowers'; 'Sale, buy flowers'.
Excessive or garish use of spaces
Some trademarked terms, brand names, or product names use non-standard spacing.If we want to use such names in ads, we must first request review and show that these non-standard terms will appear consistently across the entire website or app.Examples: flowers, buyflowershere.
Ad text contains phone number
For example, add 'Call 1-800-123-4567' in your ad description.If we want to encourage customers to call, we can use call extensions or call-only ads instead of showing a phone number in the ad text.
Picture/video quality
The image is flipped or upside down, or does not take up the entire space of the selected image size
Image is blurry, illegible, or contains illegible text
The image uses strobes, flickers, or other distracting effects
If a video ad contains text that is illegible, has poor sound quality, blurred visual effects, or cannot be read, there is a very high possibility that the ad will be rejected during review.
If your Google Ads also encounters a failure to pass the review, if it is not a product problem, then we can check according to the above fans first.For more effect improvement techniques, please follow our official account 'Sunac Cloud Academy'.
