VI basic system design is an important part of VI design, mainly planning and designing around the logo.It mainly includes the following core contents:
1. Logo: This is the core part of VI design. It represents the image of a company or brand and requires detailed interpretation, design and creative explanation. Standard drawings also need to be developed to ensure its accurate application.
2. Company standard font style: This includes the font style of the company's full name and abbreviation. At the same time, grid coordinate engineering drawings need to be developed for these font styles to facilitate accurate use in various applications. In addition, the English font style and corresponding Grid coordinate engineering drawing is also an integral part.
3. Company’s main color: The selection and matching of main colors is crucial to the overall effect of V design. This includes determining the company’s main colors (printing colors) and auxiliary color series. It also needs to consider the color matching and identification of subordinate industries and the background. Color application regulations.In order to ensure the consistency and accuracy of colors, a special table of color combinations will be formulated, and the saturation and hue of the background color will be clearly specified.
The goal of VI basic system design is to establish a unified, standardized and easy-to-recognize visual image system so that the image and concept of the enterprise or brand can be accurately and consistently conveyed in various applications.This helps to enhance the visibility and reputation of a company or brand and enhance consumers’ awareness and memory of it.
Please note that VI basic system design is a professional and complex process that needs to be completed by a professional designer or design team.They usually develop a VI basic system design plan that is in line with the corporate or brand image based on the characteristics and needs of the company or brand, combined with market research and creative ideas.
VI Basic System Design
Incorrect use of the combination of the logo and the full Chinese and English names ; Standard colors: main color system, auxiliary color system, background color usage regulations, color matching group
Special watch; Auxiliary graphics: enterprise auxiliary geometric graphics, auxiliary graphic color drafts, auxiliary graphics
Specifications for the use of extended and auxiliary graphics
logo
Enterprise color logo, monochrome logo, grayscale logo, reverse white/anti black logo diagram, logo grid diagram, logo geometric production diagram, usage specifications of logo and standard colors, expansion and deformation of logo when using, and differences between logo and standard colors wrong usage
Logo // Font combination specifications
Incorrect use of the combination of the logo and the full Chinese and English names
Standard color
Main color system, auxiliary color system, background color usage regulations, special table for color combinations
Sunac Cloud focuses on B2B brand global marketing services and is deeply involved in the fields of brand strategy, brand creativity and brand communication.It has an excellent team of brand globalization marketing experts and designers, and has the ability to shape brand globalization.Believe in the power of brand and help brand grow.